Blogs

A new friend of mine, Jim Ziegler, http://www.zieglerdynamics.com/ from here in the Atlanta area recently posted a blog on another business social network on the topic "If you don't build it...they won't com". Jim said, "As in the...

HERO Makes Headlines Learn more about the organization you have come to love and support. Georgia Trend magazine did a feature article on the creation, growth, and large scale impact of H.E.R.O. for Children and the future. You can find the article on...

Richard Steckel, author of Making Money While Making a Difference , believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.” read more

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its...

Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other...

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and...

When you are out on the water on a stormy night looking for the shore there is nothing quite so reassuring as seeing a bright, shiny beacon pointing the way to a safe harbor. Well I hate to say it, but we are in some stormy times in our economy and with...

I recently heard a story about how a successful business had to close because of an unplanned change. A landscaper with a few crews had implemented a practice of raising prices each year. Year after year, bit by bit his prices went up. The yearly change...