Credibility Marketing

I recently received an inquiry on my website from a prospective client. It was a local human resources consulting firm that wanted to learn how my Personal Fame Program could help them expand their corporate team performance services within the Silicon Valley business community.

Although it was not unusual to a receive prospect inquiry online (most of my sales leads do in fact come through my website), it was interesting that this particular prospect resulted from publicity generated a few days earlier, when I was promoted as a guest on a colleague’s teleseminar.

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