What’s that you say? Is this heresy? Apple, your favorite example, the paragon of branding, the lords of iEverything - that Apple? A branding problem?! Surely you jest!
Well I hate to say it, but it is true. Apple has a branding problem, and its name is Steve Jobs.
Now don’t get me wrong, I love me [...]
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Posted
Aug 21 2008, 09:20 AM
by
David S. Cohen - Left Brain, Right Brain