Putting the Human Touch Back into Lead Generation

I don't know about you, but as a b-to-b marketer who focuses on telesprospecting and lead nurturing, even I'm a bit overwhelmed by the fervor around social media marketing.

Don't get me wrong. I've blogged for five years, and I've been Twittered, LinkedIn, Facebooked—and I'm waiting to be Pownced. But I think all these activities specifically in terms of lead generation can be “mis-leading” us to think that the amount of time we spend connecting virtually translates into successful lead nurturing and boosted sales.

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Read the complete post at http://feeds.feedburner.com/~r/Get-Slightly-Famous-Webzine/~3/415262509/putting-human-touch-back-lead-generation