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Richard Steckel, author of Making Money While Making a Difference , believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.” read more
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Ashoka: Innovators for the Public is a nonprofit organization supporting the field of social entrepreneurship. Kyle Taylor, global spokesperson for Ashoka Youth Venture , was aware that nonprofits traditionally do not receive their fair share of media coverage. He determined to change that during his...