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I confess that I do occasionally like to indulge in the old-fashioned habit of nestling deep into the sofa with a magazine and a cat. I enjoy the tactile quality of riffling through the printed pages, and the cat seems to enjoy sitting on my chest. It is her way of reassuring me that she [...]
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Just a quick announcement. I recently had the pleasure of being interviewed by Bev Ann Bonds and her esteemed colleague, Lee Kantor. Bev Ann has a regular podcast called Georgia Business Coaches Radio, which is part of the RadioX family of podcasts. Bev Ann made me feel right at home and we had a great...
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Before I get started I need some music. I’m thinking the Rolling Stones. Nothing like a little music when I’m writing, especially when my back is hurting and I’m still feeling toasty from the warm reception to my debut on Seeking Alpha. But don’t let me be a poor host, while I...
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Jim Cramer, the Mad Money man, Mr. Silver Lining, has a branding problem. He’s the boy who cried “wolf”. Not the boy at the beginning of the story, but the boy at the end, the one that everybody should be listening to, but they ain’t.
I’ve been spending the past few days...
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What’s that you say? Is this heresy? Apple, your favorite example, the paragon of branding, the lords of iEverything - that Apple? A branding problem?! Surely you jest!
Well I hate to say it, but it is true. Apple has a branding problem, and its name is Steve Jobs.
Now don’t get me wrong...
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Just a quick note to mention that I was interviewed recently on Atlanta Business Radio. Hosts Amy Otto and Lee Kantor made me feel right at home as we discussed how the Internet has impacted the way we brand and some tips that small businesses can learn from the big ones. Click here: David Cohen [.....
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I’d like to thank Jennifer A. Jones and Dan Greenfield for calling to my attention a wonderful video and a great story that I feel demonstrates the best of what branding should be. A fellow named Matt Harding has been traveling the world and marking each location visited with a short video of himself...
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Just a couple of quick announcements:
1. I’ve put together an article for those of you readers who haven’t gotten started blogging yet: Getting Started Blogging (and Branding)
2. I’ll be teaching 1/4 of a new two day course called Slingshot Seminars targeted to the needs of small businesses...
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Confession time, I miss the age of jingles. Sure they still linger around on radio and turn up on the odd low-budget commercial, but there was a time when jingles ruled the Earth. You younger readers might not remember “Chock Full O’ Nuts is the heavenly coffee…” but certainly...
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We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb into a lap to ask for [...]
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Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down to earth and drops some great branding thoughts...
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Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses...
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Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other company we can thank Google for that. Google also...
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When you are out on the water on a stormy night looking for the shore there is nothing quite so reassuring as seeing a bright, shiny beacon pointing the way to a safe harbor. Well I hate to say it, but we are in some stormy times in our economy and with the price [...]
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…and kinky boots. Okay, forget the kinky part - it’s not that kind of blog. I’ve been planning on posting something here about ropes and chains for quite some time now, but I keep letting the idea get too big in my head. Really it is simple: Chains are strong because the individual...