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What’s that you say? Is this heresy? Apple, your favorite example, the paragon of branding, the lords of iEverything - that Apple? A branding problem?! Surely you jest!
Well I hate to say it, but it is true. Apple has a branding problem, and its name is Steve Jobs.
Now don’t get me wrong...
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I’d like to thank Jennifer A. Jones and Dan Greenfield for calling to my attention a wonderful video and a great story that I feel demonstrates the best of what branding should be. A fellow named Matt Harding has been traveling the world and marking each location visited with a short video of himself...
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Just a couple of quick announcements:
1. I’ve put together an article for those of you readers who haven’t gotten started blogging yet: Getting Started Blogging (and Branding)
2. I’ll be teaching 1/4 of a new two day course called Slingshot Seminars targeted to the needs of small businesses...
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We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb into a lap to ask for [...]
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Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other company we can thank Google for that. Google also...
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When you are out on the water on a stormy night looking for the shore there is nothing quite so reassuring as seeing a bright, shiny beacon pointing the way to a safe harbor. Well I hate to say it, but we are in some stormy times in our economy and with the price [...]
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…and kinky boots. Okay, forget the kinky part - it’s not that kind of blog. I’ve been planning on posting something here about ropes and chains for quite some time now, but I keep letting the idea get too big in my head. Really it is simple: Chains are strong because the individual...
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That’s a nice pairing of words; “soulful excellence”. Highly evocative, together they smack of quality and emotion, like art - not clinical quality, like a spreadsheet. So few pairings of words smack of anything so I just had to point them out. I wish I could say they were mine, but...
Posted to
Articles
by
David S. Cohen - Left Brain, Right Brain
on
Thu, May 8 2008
Filed under:
Filed under: commentary, branding thoughts, branding, social media, context, enterprise2.0, Other Interests, tagenterprise20, brighthouse, Live event
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It is getting to be a habit and I like it! Kathleen Smart has invited me to once again visit the Connect Grow Profit Radio show, part of the Blog Talk Radio network. The show will “air” live at 12pm eastern on Monday, April 14th 2008, and then be available as a podcast.
We’ll be discussing...
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My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook. First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different...
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Have you ever tried to walk across the bottom of the deep end of a swimming pool? It may have been fun bouncing along under the surface, but you certainly didn’t get anywhere very fast. What works very efficiently on dry land is almost completely ineffectual under the water.
Now imagine trying to swim...
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When it comes to writing, everyone’s favorite acronym is K.I.S.S. - Keep It Simple, Stupid. Sage advice, but have you ever asked why? Well here’s another acronym for you: S.I.S. - Simple Ideas Succeed.
I often work with technology companies where the product or service is likely to be anything...