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Thanks to my friend, Mike Schinkel, I spent last Friday evening at a cool little awards ceremony hosted at the Fernbank Science Center. The event was a special gathering to recognize a local entrepreneur and PhD candidate, Jessica Hammock, and to present her with a photo-op-ready oversized check for...
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David S. Cohen - Left Brain, Right Brain
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Mon, Jul 28 2008
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Filed under: commentary, networking, Other Interests, Live event, ideablob, event, award, fernbank, entrepreneur
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I’d like to thank Jennifer A. Jones and Dan Greenfield for calling to my attention a wonderful video and a great story that I feel demonstrates the best of what branding should be. A fellow named Matt Harding has been traveling the world and marking each location visited with a short video of himself...
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We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb into a lap to ask for [...]
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Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down to earth and drops some great branding thoughts...
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Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses...
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Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other company we can thank Google for that. Google also...
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I love Atlanta. I’ve been here for almost 12 years and I think it is a great city. We’ve got millions of people, great neighborhoods, great restaurants, a major airport, lots of free wi-fi, plenty of diverse businesses, a healthy laptop per capita ratio in any coffee shop you should happen...
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That’s a nice pairing of words; “soulful excellence”. Highly evocative, together they smack of quality and emotion, like art - not clinical quality, like a spreadsheet. So few pairings of words smack of anything so I just had to point them out. I wish I could say they were mine, but...
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David S. Cohen - Left Brain, Right Brain
on
Thu, May 8 2008
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Filed under: commentary, branding thoughts, branding, social media, context, enterprise2.0, Other Interests, tagenterprise20, brighthouse, Live event
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Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:
If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.
Don’t...
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Just wanted to share two great quotes from a terrific article: “Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad in this month’s Harvard Business Review. The first is the teaser for the article:
“It’s a dirty little secret: Most executives cannot...
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Only Jeff Pulver would fly around the world hosting “Social Media Breakfasts” and thank goodness! This was a great event, lots of fun. I don’t know if the concept is Jeff’s originally, but he has been going from city to city on a mission to bring social computing techniques to...
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My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook. First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different...
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Yes, I admit it. Sometimes I will indulge in a little high-brow, high-level or high-concept marketing-speak. I can’t help it, it is in my nature (blame the right brain). That’s why I am glad that I have friends like Dave Eissman to keep me grounded, and I hope you don’t mind if I give...
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Have you ever tried to walk across the bottom of the deep end of a swimming pool? It may have been fun bouncing along under the surface, but you certainly didn’t get anywhere very fast. What works very efficiently on dry land is almost completely ineffectual under the water.
Now imagine trying to swim...
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Well it was a great morning - we had a full house for the kick-off meeting of TAG’s newest society, Enterprise 2.0. Our society chair and vision leader, Sherry Heyl, did a great job acting as emcee and blog-journalist. Check out her blow-by-blow report written live during the event. And our featured...