I love Atlanta. I’ve been here for almost 12 years and I think it is a great city. We’ve got millions of people, great neighborhoods, great restaurants, a major airport, lots of free wi-fi, plenty of diverse businesses, a healthy laptop per capita ratio in any coffee shop you should happen...
That’s a nice pairing of words; “soulful excellence”. Highly evocative, together they smack of quality and emotion, like art - not clinical quality, like a spreadsheet. So few pairings of words smack of anything so I just had to point them out. I wish I could say they were mine, but...
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David S. Cohen - Left Brain, Right Brain
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Thu, May 8 2008
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Filed under: commentary, branding thoughts, branding, social media, context, enterprise2.0, Other Interests, tagenterprise20, brighthouse, Live event
Have you ever tried to walk across the bottom of the deep end of a swimming pool? It may have been fun bouncing along under the surface, but you certainly didn’t get anywhere very fast. What works very efficiently on dry land is almost completely ineffectual under the water.
Now imagine trying to swim...
When it comes to writing, everyone’s favorite acronym is K.I.S.S. - Keep It Simple, Stupid. Sage advice, but have you ever asked why? Well here’s another acronym for you: S.I.S. - Simple Ideas Succeed.
I often work with technology companies where the product or service is likely to be anything...