Just a quick note to mention that I was interviewed recently on Atlanta Business Radio. Hosts Amy Otto and Lee Kantor made me feel right at home as we discussed how the Internet has impacted the way we brand and some tips that small businesses can learn from the big ones. Click here: David Cohen [.....
We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb into a lap to ask for [...]
My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook. First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different...
Yes, I admit it. Sometimes I will indulge in a little high-brow, high-level or high-concept marketing-speak. I can’t help it, it is in my nature (blame the right brain). That’s why I am glad that I have friends like Dave Eissman to keep me grounded, and I hope you don’t mind if I give...