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branding thoughts

I couldn’t have said it better myself

Just wanted to share two great quotes from a terrific article: “Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad in this month’s Harvard Business Review. The first is the teaser for the article: “It’s a dirty little secret: Most executives cannot...

Posted to Articles by David S. Cohen - Left Brain, Right Brain on Thu, Apr 10 2008
Filed under: Filed under: branding thoughts, harvard business review, quotes

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